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TikTok is normalizing being car poor
07/29/25 - Tuesday

Hey, friend!
Have you noticed the steady increase in what people are willing to spend on their car payment? When did $800+/mo become standard??
š” Hereās something to keep in mind: Your car payment should ideally be no more than 10ā15% of your take-home pay.
Go beyond that, and you're likely sacrificing your ability to save, invest, or even cover basic expenses comfortably.
We just released a YouTube episode thatāll help you think through whatās truly best for you when it comes to car buying.
š What TikTok Wonāt Tell You: What To Do BEFORE You Buy
1. Buy based on your budget, not the monthly payment.
That $600/month might seem doable, but it doesnāt reflect the actual cost of the car.
Always look at the total cost to own: purchase price, interest, insurance, maintenance, and depreciation. Thatās what actually impacts your budget long term, not just what comes out this month.
2. Negotiate, negotiate, NEGOTIATE!
Dealerships have different fees, add-ons, and taxes depending on where you go. This is your chance to knock that pesky $500 service charge off, or negotiate down the āprocessingā fee.
Make sure you do this before you tell the dealership about your trade in or down payment. Donāt show your hand before youāve played the game, sista.
Want to learn more about negotiation strategies and HOW to get the best price on a used car? Tune in on YouTube, Spotify, or Apple Podcasts.
Read this before you go.
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ā Back-to-school is right around the corner, which means that summer is almost at its end. Thankfully, weāve got a ⨠Glow-Up Giveaway ⨠to help us send July packing!
Featuring helpful digital resources by our fave personal finance whizzes, annnd a $1,000 cash prize, this giveaway is a must.

Warmly (literally, July is HOT),
Kim

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