The self-care industry is making us broke

Hey friend,

Before we get into today’s episode, I’m asking for your help ❤️

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Now… let’s talk about “self-care.”

🎧 This week’s episode: “The Self-Care Industry Is Making Us Broke”

And listen, I love a good treat-yourself moment as much as the next person.

But somewhere along the way, self-care went from:
resting, connecting, taking care of your needs to
…buying things.

Face masks. Matching lounge sets. $8 coffees. “Healing” hauls.

And the wild part?
A lot of it doesn’t actually make us feel better!

Because what’s being sold as self-care is often just overconsumption in a cozy robe.

In the episode, we talk about how the self-care industry has turned our desire to feel better into a marketing strategy. One that tells us the solution to stress is… another purchase.

But if self-care is supposed to help us relax and feel more grounded, why does it so often leave us:

• overstimulated

• overspent

• and still stressed

That’s the disconnect we’re unpacking.

And stick around until the end because we’re not just laughing at delusional TikTok videos. We’re going to explain how to practice real self-care.

It’s something we explored in our book Buy What You Love Without Going Broke, but haven’t seen talked about in this way anywhere else.

Because real self-care isn’t about what you buy, it’s about what actually supports you.

✨ Try this filter this week

Before you spend on something labeled “self-care,” ask:

👉 Will this reduce my stress… or just distract me from it?
👉 Will I feel better after this, or just temporarily different?

If it’s the second one, it might not be self-care.
It might just be really good marketing.

If you listen to the episode, I’d love to hear your take:
What actually feels like self-care to you lately?

Talk soon,
Jen

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