Are YOU Overconsuming These 4 Influencer Traps?

01/23/26 - Friday

January 23, 2026

Hey friend,

Have you ever caught yourself thinking,

“Everyone does this now, so it must be fine… right?”

That is exactly what we’re unpacking in this week’s episode.

Somewhere along the way, influencer culture quietly shifted what feels normal spending-wise. 

Not in a dramatic, obvious way. In a slow, drip💧 drip💧 way that makes overconsumption feel justified, expected, and even self-care coded.

This week on the pod, we talk about 4 things influencers have normalized that many of us are still overconsuming, even when we are trying to be intentional with our money.

We won’t spoil the whole list here, but let’s just say it involves:

  • Everyday choices that quietly cost way more than they used to

  • Experiences that feel mandatory instead of optional

  • Small “treats” that don’t feel small when you zoom out

  • And the pressure to constantly keep up with seasons, trends, and vibes

If you’ve ever said “It’s not that much” and then wondered where your money went, this episode is for you.

A quick mindset shift we loved from this convo

Overconsumption is not about bad self control.
It is about exposure.

When you constantly see something framed as normal, responsible, or deserved, your brain stops questioning it.

That’s why this conversation isn’t about guilt. It is about awareness. Once you see the pattern, you get your choice back.

Speaking of choices you get back…

A lot of people don’t realize how much money is quietly sitting in old retirement accounts from past jobs. And when money is scattered, it’s harder to feel confident about your bigger picture.

That’s why we like Capitalize.

Capitalize helps you roll old 401(k)s into one place without fees, pressure, or awkward phone calls.

They do the legwork for you, so you can actually see what you have and make decisions from a place of clarity instead of guesswork.

If one of your goals this year is to simplify your money and stop ignoring accounts you forgot existed, Capitalize is a great place to start. **

One more thing before you go

If you haven’t already, please take our 2026 Listener Survey by January 30th.

Your responses directly shape what episodes we create, what topics we prioritize, and what resources we build this year. It’s short (only 1 required question!), and we read every single response.

Thanks for being here, thinking critically, and choosing what actually supports your life instead of what just looks normal online.

With you,
Jen & Jill

P.S. If this episode makes you pause mid scroll or mid checkout, that is a win. Awareness always comes before change.

**Means this is a sponsored or affiliate section. We may earn a small fee or commission when you choose to try one of our sponsor or affiliate partners. But opinions are still 1000% our own.